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Lynessa Martin is the Senior Vice President at Transform Group, a leading PR agency for blockchain and crypto. Prior to their current role, Lynessa held positions at Ditto PR and SocialRadius, where Lynessa successfully secured media coverage in top publications. With a strong background in PR, Lynessa excels in developing relationships with editors, managing client expectations, and coordinating press tours. Lynessa holds a Master's degree in Media Studies from Syracuse University and a Bachelor's degree in Communication Design from California State University, Chico.