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Holly Keenaghan is an accomplished marketing professional with a strong focus on performance marketing. Holly has held various leadership roles throughout their career, consistently driving growth and maximizing ROI for the companies they have worked with.

Most recently, Holly served as the Sr. Director of Performance Marketing at TransForce. In this role, they were responsible for developing and executing the performance marketing strategy across multiple business lines. Holly successfully built a programmatic app advertising engine, leading to exponential user acquisition growth. Additionally, Holly played a key role in reducing driver customer acquisition costs by 80%.

Prior to their role at TransForce, Holly worked as the Director of Paid Growth at Papa. During their tenure, they took ownership of the paid marketing strategy and media buying, working closely with the data leadership team to improve forecasting and attribution. Through their efforts, they successfully reduced customer acquisition costs by 60% and led their team in achieving marketing KPI targets.

Holly's experience also includes roles at Cornershop by Uber, Skyscanner, On the Beach, Code Computerlove, and iProspect. Throughout these positions, they showcased their expertise in performance marketing, paid channels management, and campaign optimization.

Overall, Holly Keenaghan is a results-driven marketing professional with a proven track record of success in performance marketing and driving growth for organizations.

Holly Keenaghan attended The Manchester Metropolitan University from 2009 to 2013, where they obtained a BA (Hons) degree in Sports Marketing Management. Prior to that, they attended Rainford High College from 2007 to 2009, and Rainford High School from 2002 to 2007. In addition, Holly has received several certifications including Apple Search Ads Certified, Google Ads Display Certification, Google Ads Measurement Certification, Google Ads Mobile (Apps) Certification, and Google Ads Search Certification.