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Jenny Zehnder is a highly experienced marketing communications professional currently serving as the Marketing Communications Lead/CMO at Transa Backpacking AG since July 2022. In addition to this role, Jenny has contributed as a guest lecturer at Lucerne University of Applied Sciences and Arts and a lecturer at Kalaidos University of Applied Sciences Switzerland and HWZ University of Applied Sciences in Business Administration Zurich. Jenny is also an Advisory Board Member for Opportunity Zürich, focused on training programs for the long-term unemployed. Previous positions include Lead Marketing and Communication at Liip and Manager Internal Communication at finnova AG Bankware, among others. Educational qualifications include a MAS in Business Communication from HWZ University and various qualifications in digital marketing and corporate communication.