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Sofia Herédia has a diverse work experience. Sofia is currently the Head of Partnerships, Digital, and Direct Business at Tranquilidade / Generali, a position they have held since October 2023. Sofia is also an Invited Lecturer at Universidade Católica Portuguesa since October 2021. Previously, they worked at Generali as the Head of Digital Sales and Head of Operational Marketing from September 2022 to January 2024. Sofia also has experience at Innovagency as the Chief Strategist and Business Development from July 2016 to August 2022. Before that, they were a Partner and Head of Consulting at Return on Ideas from June 2008 to June 2016. Sofia also worked at C - The Consumer Intelligence Lab as a Consumer Research Coordinator in 2012. Additionally, Sofia has prior experience at Innovagency as a Project Manager in Digital Strategy Consulting and as a Consultant from 2000 to 2008. Sofia began their career at Caixagest as a Fixed Income Fund Manager and Analyst from 1998 to 2000.

Sofia Herédia has a diverse education history. Sofia attended Nova School of Business and Economics from 1993 to 1998, where they obtained a Bachelor's degree in Economics. In 1995, they also completed a Licentiate degree in Economics at Katholieke Universiteit Leuven. In 2007, Sofia obtained a Master's degree in Marketing/Marketing Management from Universidade Católica Portuguesa.

Throughout their career, Sofia has pursued various executive education programs. Sofia completed an Executive Program at VdA Academy in 2021. From 2016 onwards, Sofia attended Columbia Business School, participating in Executive Education programs focusing on Digital Marketing Strategy. Sofia also completed the Business Model Generation Masterclass at Strategyzer Academy in 2016.

Sofia has obtained additional certifications, including being a Mentor at Pitch Bootcamp in 2017 and completing the Business Model Generation Workshop & Masterclass at Strategyzer in 2016.

There is no information available regarding Sofia's educational background at Colégio Oblatas.