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Lisa F. is an accomplished leader with over a decade of experience in driving organic growth and revenue for top HVAC brands, currently serving as the Director of Growth Marketing at Trane Technologies since 2022. Lisa oversees digital strategy and traffic acquisition for the Residential division, following the acquisition of M-Tech, where Lisa previously held the same title and led strategies resulting in significant organic web traffic growth. Lisa's extensive background includes roles at FerryIntl, Landmark Health, Apex Systems, Toyota North America, DISNEY INTERACTIVE MEDIA, INC., Boeing, and Kaiser Permanente, showcasing expertise in digital marketing transformation, team building, and strategic consulting. Education includes graduate coursework at Columbia University in Digital Marketing and Digital Business Strategy and a Bachelor of Arts in Communications and Advertising from California State University, Fullerton.