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Lourdes Esquivel has extensive experience in marketing and business development, currently serving as the Gerente de Cuentas Clave and Gerente de Desarrollo de Negocios at Tralix since April 2011. Prior to this role, Lourdes was the Gerente de Relaciones Públicas y Administración at the Asociación Mexicana de Mercadotecnia Directa e Interactiva from 2003 to 2011. Lourdes holds a degree in LIC. Relaciones Comerciales from ESCA.