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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.

Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.