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Heather Parker-Fraser is an accomplished marketing professional with extensive experience across various sectors, including personal protective services, public safety, and technology. Currently serving as the Marketing Manager for Traka in the Americas since September 2020, Heather focuses on growth strategy and branding within the U.S. market. As the Principal Owner of Parker-Fraser PR, Marketing and Photography since November 2015, Heather aids small to medium-sized businesses in achieving their goals through tailored marketing strategies. Previous roles include SaaS Marketing Manager at PowerDMS, where Heather executed data-driven marketing strategies, and Global Segment Marketing Manager at FARO Technologies, where Heather directed the go-to-market strategy for law enforcement products. Notable achievements include increasing productivity by 400% and saving over $2 million in budget spend during the tenure at The Safariland Group. Heather earned a degree from Spring Hill College between 1994 and 1998.