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Analia Berlocq

Head, Product Development at Traive

Analia Berlocq is the current Head of Product Development at Traive. Analia has over fifteen years of experience in various roles in the software industry. Analia began their career as an assistant event coordinator and then became a merchandise coordinator at Walt Disney World. After a year at Disney, they transitioned into the software industry, working first as an SAP PartnerEdge Ask About Service Center before becoming a Social Learning UX Lead at Accenture. In their ten years at Accenture, they worked with business relationship managers to define problem statements, leveraged UX Design framework and other tools to guide partners through ideation rapidly, facilitated development teams to design and build software, and acted as the primary communication liaison between developers and business partners. In February 2018, they left Accenture to become a Product Design Coach at Cargill. In their two years at Cargill, they continued to work with business relationship managers to define problem statements, leveraged UX Design framework and other tools to guide partners through ideation rapidly, facilitated development teams to design and build software, and acted as the primary communication liaison between developers and business partners. In October 2020, they were promoted to Head of Product Development at Traive.

Analia Berlocq has a Diplomatura in Usabilidad y Accesibilidad from Universidad Tecnológica Nacional and a Lic. en Ciencias de la Comunicacion from University of Buenos Aires. Analia also has a certification from Accenture in User Experience Specialist.

A direct report to Analia Berlocq is and Ryan Reid - Lead UX/UI Designer. Analia Berlocq reports to Fabricio Pezente, Founder & CEO. Some of their coworkers include Alex Olmanson - Head, Staff, Mauricio Quintela - COO, and Marjan Tabari - Founder & CCO.


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