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Heidi Sporel is the Founder & Principal at E2Excel Marketing, overseeing all client engagements and marketing campaign, web, mobile app, and custom software design. With a background in marketing and communications, Heidi has held various leadership roles in companies like Trainor Associates, Criterion Institute, and CIMCON Lighting, where Heidi managed brand strategy, digital marketing campaigns, event management, and analyst/media relations. Heidi has a BS in Marketing and Economics from Boston College and an MBA in Marketing and International Business from Seton Hall University.