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Jake Scholes is a seasoned marketing professional with extensive experience in mobile marketing and app acquisition. Currently serving as the Head of Mobile Marketing at Trainline since October 2022, Jake previously held the role of Global Performance Marketing Lead at Kry, where responsibilities included managing app user acquisition campaigns and leading app tracking initiatives. Prior to Kry, Jake was involved in app store optimization and paid acquisition at Redbox Mobile, where contributions included establishing processes for app discoverability and running paid user acquisition campaigns. Jake began a career at Bloom as an Account Executive, supporting branding projects. Educational credentials include a Bachelor of Arts in Business Management and Marketing from the University of Exeter.