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Ivo Elshof has a diverse work experience in various roles and companies. Ivo began their career as the Co-Founder & CEO of Best4u Media B.V., a group of companies focused on providing internet-related services to the SME sector. Ivo later worked as a Strategic Advisor and Co-Owner at Best4u Media B.V. In 2014, Ivo founded and served as the CEO of Best4u Group Belgium. In 2011, they co-founded Best4u IM B.V., a company specializing in search engine optimization services. Ivo was also the Founder and Investor at 4Suites, a software development company. Additionally, Ivo co-founded and invested in A-players, an entrepreneurial group driving digital transformation. Ivo was also a Co-Founder and Investor at BackstageIT, a company that connects organizations with IT talent. Ivo served as an Ambassador Investor at GoFastForward, a valuable network for Scale-Ups from the Netherlands. Currently, they are the Chief Transformation Officer at Traffic Today, where they are responsible for developing and executing the company's new strategy to transform into an agile, cell-based culture.

Ivo Elshof attended Hogeschool van Arnhem en Nijmegen (HAN) from 2004 to 2006, where they studied Management Economie & Recht. Ivo did not obtain a degree during this time.