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Catalina Yañez

Senior Business Intelligence Analyst at Traffic Lab

Catalina Yañez is a professional with a diverse background in business intelligence and marketing. Currently serving as a Business Intelligence Analyst at Traffic Lab since May 2023, Catalina manages the Power BI environment, focusing on data integration, modeling, and dashboard development while ensuring compliance and performance optimization. Previously held roles include Growth Manager and Digital Marketing Analyst at Digevo, where responsibilities encompassed market research, product marketing strategy, and affiliate network management. Additional experience includes coordinating marketing projects at ADSMUNDO, serving as a Community Manager for CGE, and a trainee position at Unilever. Catalina holds a degree in Ingeniería Comercial from Universidad de los Andes and has a foundational education in humanities.

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