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Haley is an entrepreneur and operator whose expertise has spanned ecommerce, advertising technology and operations. He is a keen strategist who has spent his career engineering solutions to help brands grow and succeed. He has built collaborative relationships across the ecommerce landscape, and has delivered commercial and strategic success to Millennial Media / AOL, where he drove performance advertising business, and to Flywheel Digital and its clients as a leader within their programmatic division. Haley is the initiator of the collaborative project that has resulted in Tradeswell.