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Jordan Ludlow is an experienced leader with a diverse background in sales, management, and strategic direction. Currently serving as Managing Director at Tradereach since May 2013, Jordan oversees national infrastructure and ensures the achievement of company performance and objectives through effective leadership, innovation, and financial oversight. Previously, Jordan held various roles at British American Tobacco East and Southern Africa from June 2003 to April 2013, including Trade and Sales Area Manager and Product Development Manager, where responsibilities included managing regional teams, developing trade relationships, and executing brand strategies. Jordan holds an Executive MBA and a Postgraduate Diploma in Business Administration from the University of Cape Town, as well as a BSC Hons in Biochemistry and a Bachelor of Science in Cell Biology and Biochemistry from the University of KwaZulu-Natal.