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Luc Morin has a diverse work experience in the sales and operations field, with a focus on the automotive and advertising industries. Luc started their career in 1994 as the General Manager of Sales Quebec at Yellow Pages Group / Groupe Pages Jaunes – Canada, where they successfully led the sales operations for over 12 years. In 2006, they joined autoTRADER.ca as the Director of Sales for Eastern Canada, a position they held for over a decade. In 2017, they were promoted to the role of Vice President Sales & Operations LesPAC - Quebec - Commercial at autoTRADER.ca, where they oversaw the business unit's activities, set revenue targets, and ensured successful launch of initiatives. Throughout their career, Luc Morin demonstrated strong leadership skills, consistently achieving or exceeding targets and driving customer satisfaction.

Luc Morin received their Bachelor of Science degree in Education from Université de Montréal from 1988 to 1991. In 2008, they attended the McGill Executive Institute, although no degree or field of study information was provided for this program. Additionally, in March 2022, they obtained Level 2 certification from the Canadian Ski Instructors' Alliance/Alliance des moniteurs de ski du Canada.