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Nicolas Michaud has over 20 years of work experience, beginning in 2000 as a Consultant Business Intelligence at Umanis. From 2002 to 2004, they worked at Sanofi Aventis as a CRM/BI Analyst, responsible for ETL data quality and 360 view of the customers. In 2009, they took on the role of Reporting & Controlling Team Leader at Mazars. In 2012, they joined HomeAway.com as an Analytics & Data Insights Manager - Retail Analytics and Destination Performance, where they led a team of 4 to produce targeting, impact and monitoring insights on most profitable tourism destinations for operations, sales, marketing and products. Nicolas then became the Business Intelligence Manager - Traffic Acquisition, leading a team of 4 to help Traveler and Digital Marketing measure their performance, plan their yearly budgets and operational spends, impact analyses, identify ways to optimize their processes, and mount programmatic traffic acquisition projects. In 2017, they became the Business Navigation Operations Manager - eCommerce at IKEA eCommerce Germany. In 2020, they took on the role of Manager Business Analytics (Business Navigator) at IKEA Deutschland, where they were responsible for leadership and direct management of a team of 4 business analysts working as center and excellence and focusing on the commercial aspects of the full scope of IKEA Retail Germany. In 2021, Nicolas Michaud became the Head of Data Analytics at Qualifyze. Currently, they are the Data Analytics Lead at TradeLink and is also working on a personal project - SAM Data at SAM-Data.

Nicolas Michaud obtained their pre-Bachelor degree in Economics & Management from Université de Poitiers between 1994 and 1996. Nicolas then completed their Bachelor degree in Economics, Controlling & Auditing from Université Paris Dauphine - PSL between 1996 and 1998. During 1999, they attended American University and completed the Washington Semester Program in International Business and Trade. Lastly, they obtained their Master degree in Management from Audencia in 2000.