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Boo Fung currently serves as the Assistant Manager of Business Development (Identity Management) at Tradelink Electronic Commerce Limited, focusing on identifying new business opportunities in Fintech solutions such as eKYC and Cyber Security for the financial services industry since February 2021. Prior to this role, Boo Fung worked as a Senior Business Development Executive at Price.com.hk Limited, where responsibilities included exploring the consumer electronics market, managing partnerships, and driving sales campaigns from December 2019 to February 2021. Earlier experience at Jetour Holding Limited involved overseeing travel arrangements as an Operation Supervisor and coordinating tours. Boo Fung's career began with a role as a Museum Operation Assistant at the Zhejiang Science and Technology Museum. Boo Fung holds a Bachelor of Science in Tourism and Travel Services Management from The Hong Kong Polytechnic University and an Associate Degree in Tourism and Recreation Management from PolyU Hong Kong Community College.