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Purva Gupta is a skilled professional with experience in performance marketing and CRM, currently serving as a Performance Marketing Specialist and CRM Executive at Tradeling since August 2022. Responsibilities include content advising and executing campaigns across multiple CRM channels such as Push, Email, SMS, and In-App. Previous roles include Design Head at Enactus-IMT Ghaziabad, Market Research and B2B Lead Generation Intern at SenSight Technologies, and E-Commerce Intern at GMG, where Purva managed product content for various eCommerce platforms. Additionally, Purva has experience as a RAMS Engineer at Intellex Consulting Services, along with internships in digital marketing and telecommunications. Purva holds an MBA in International Business and Marketing from the Institute of Management Technology, Ghaziabad, and a BTech in Electrical, Electronics, and Communications Engineering from the Indian Institute of Information Technology, Sonepat.