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Amy Peng is an accomplished analytics and insights professional currently serving as the Analytics and Insights Manager at Trade Me since October 2020, where significant contributions include spearheading a migration to GA4 and transforming team capabilities towards insights and problem-solving. Previously, Amy held various roles at Kiwibank and RaboDirect New Zealand, focusing on process automation, data analysis, and reporting, showcasing a strong proficiency in SQL, Power BI, and ETL processes. An entrepreneurial spirit was demonstrated through the founding of The BALSA Group, which provided consulting opportunities for graduate students, while a solid academic foundation was established with a Ph.D. in Physics from Harvard University.