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Matthew Kowal has a diverse work experience in marketing and advertising. Matthew most recently worked as a Group Strategy Director at Tracy-Locke since October 2022. Prior to that, they served as the VP of Strategy and Planning at The Motion Agency from August 2021 to October 2022. Before joining The Motion Agency, Matthew was a Strategy Director at TracyLocke from September 2020 to September 2021.

In addition, Matthew has held various positions in strategic planning and creative direction at Mosaic North America, Creative Circle, Mirum Agency, TPN, Ogilvy & Mather, Havas Worldwide, and Digitas. Throughout their career, they have been involved in developing strategic campaigns, managing brand standards, conducting KPI analytics, and leading teams.

Matthew's expertise lies in strategy, messaging, content, and brand management. Matthew has successfully delivered projects on time, under budget, and in alignment with brand guidelines. Matthew has also received industry recognition, including winning Effie Awards for their work.

Matthew Kowal earned a Bachelor of Science (B.S.) degree in Marketing from The University of Iowa Tippie College of Business, where they studied from 2003 to 2007. In 2007, they pursued further education in the field of Advertising by attending Brainco, where they obtained a degree in Copywriting, completing their studies in 2008.