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Lisa Herren currently serves as Chief Operating Officer at Tractics, a Construction Management Platform, since October 2023. Prior to this role, Lisa held the position of Senior Vice President of Business Performance & Operations at AdPredictive from 2014 until January 2024. Additional experience includes roles in client strategy, process improvement, and change management at Service Management Group from 2011 to 2014, and product management and media strategy at Ketchum Directory Advertising from 2008 to 2011. Early career experience includes marketing strategy and implementation at Sprint from 2003 to 2008. Educational qualifications include a Master of Business Administration with a focus on Leadership & Change in Human Organizations from the University of Missouri-Kansas City, a Diversity & Inclusion Certificate from Cornell University, and a Bachelor of Science in Business Administration and Management with a concentration in Marketing from the University of Nebraska-Lincoln.