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Bill Morelli

Chief Research Officer at Tractica

As the head of the enterprise research sector, Bill manages core strategy, personnel, analysis, and commercial planning for the practice. The focus areas include AI, cloud and data centers, cybersecurity, enterprise IT, and IoT. He specializes in IoT use cases and the convergence of technology trends.

Previously at IHS Markit and IMS Research, Bill provided authoritative coverage on fast-growing and evolving markets. Over the past 15 years, he launched research on emerging technologies, including cellular machine-to-machine (M2M) communication and IoT. He has published numerous reports on a range of subjects, including global IoT, 5G, connected devices, mobile handsets, smartphones and converged devices, and I/O technologies. Drawing from his deep knowledge and expertise in the field, Bill has provided strategic market analysis and valuable guidance for end-equipment manufacturers and component suppliers. Bill and his research have been featured in publications such as the Washington Post, Bloomberg Businessweek, and the New York Times.


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