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Wilfried CHEBOU DJIYA is currently serving as Handling & Agriculture Sales Manager at Tractafric Equipment since July 2022, responsible for defining and implementing commercial policies and marketing plans in line with budgetary objectives. Prior to this, Wilfried held the position of Regional Product Manager for Central Africa at Tractafric Equipment France, focusing on sales development for handling and industrial equipment across nine countries. Wilfried's career also includes roles as Industrial Equipment & Handling Sales Consultant at Tractafric Equipment, Sales and Marketing Manager at Xcmg Construction Machinery Co., Ltd., and various positions at Orange, Atlantic Supplying & Distributing Group S.A., and Nestlé. Educational qualifications include multiple degrees in Marketing, Communication, and Management from prestigious institutions, along with a certificate in Negotiation and Sales from Caterpillar University, demonstrating a strong foundation in commercial strategy and client relations.