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Jon Dayton serves as the Chief Technology Officer at TRACT since December 2023, overseeing the development of the company’s platform and leading the Engineering team. Prior roles include Head of Software Engineering at IUNU, where Jon led the development of AI-enabled agricultural applications, and CTO at Artemis prior to its acquisition by IUNU. Jon also held positions at Vestorly as Director of Engineering and Lead Developer, focusing on Ruby on Rails and Ember-based products. Earlier experience includes co-founding Love Crossing, serving as Worldwide Pricing Program Manager and Senior Financial Analyst at IBM, and various roles at Disney/ABC and in venture capital. Jon holds an MBA from Yale School of Management and a BA in Film and Media Arts from Brigham Young University.