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Heidi Diemar is an accomplished legal and business professional with extensive experience in various leadership roles. Currently serving as a Board Member for L5 Be Well and Chief Business Officer at Tract, Diemar has demonstrated expertise in digital infrastructure and wellness franchise development. Additionally, Diemar holds positions as General Counsel at vR Hospitality and the van Rooyen Group, and as Vice President of the van Rooyen Family Foundation, focusing on conservation and education. Previous roles include leading legal teams at Cologix, Communications Realty Investments, and Toys"R"Us, with a foundational career in mergers and acquisitions at Paul, Weiss, Rifkind, Wharton & Garrison LLP. Diemar earned a Juris Doctor from Washington University in St. Louis and a Bachelor of Arts from New York University.