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Emanuela Morando serves as the Director of Business Development at Tracr, beginning in December 2023, where responsibilities include leading efforts to enhance industry relations and develop large-scale traceability solutions for the diamond sector. Previously, Emanuela held various roles at De Beers Group from 2007 to December 2023, culminating as the Head of Business Development and Account Management within the Institute of Diamonds, overseeing a team and managing a global client portfolio. Emanuela's notable achievements include launching a new grading business and serving as Senior Account Manager for Forevermark, focusing on relationships with diamantaires in China, Belgium, and India. Earlier experience includes a Corporate Client Relationship Manager role at London Business School and a Marketing and PR Executive position at Publisystem Milan. Emanuela holds a Centre for Marketing Programme qualification from London Business School and a BA (First Class Honours) in International Relations from the University of Westminster.