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Robert Holdheim is a seasoned executive with extensive experience in legal tech, marketing, and strategic consulting. Currently serving as COO at Traact since July 2023, Holdheim is also a founding member of fluid-collective, a global collective of senior strategists addressing communications challenges across various markets. As the founder and principal of Swing LLC, Holdheim focuses on operational and marketing consulting, particularly in India and China. Previously, Holdheim held the role of Chief Operating Officer at Export Now, facilitating direct-to-consumer eCommerce for US and European brands in China. With a rich history at Edelman, including positions as Managing Director for Europe Corporate Reputation and CEO for South Asia, Middle East, and Africa, Holdheim's background spans multiple regions and functions in corporate communication and strategy. Holdheim holds a Master’s degree in International Economics and International Relations from Johns Hopkins School of Advanced International Studies and a Bachelor’s degree in Government from Cornell University.