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Asif Ikram has extensive experience in the hospitality industry, currently serving as General Manager at Serena Hotels since January 2023 and as Hotel Manager at Hashoo Group since June 2019. Previous roles include Assistant Director of Food and Beverage at The William Cecil Hotel, Director of Food and Beverage/Resident Manager at Hotel One (Pvt.) Ltd., and Residence Manager at J.P. McManus International Ltd., where Asif was selected from a pool of 80 candidates and implemented significant operational programs. Additional experience includes positions at Carlton Hospitality Group, Radisson Hotel Group, and Four Seasons Hotels and Resorts, along with a management trainee stint at Dromoland Castle Hotel. Asif holds an education from Shannon College of Hotel Management, completed between 1996 and 2002.