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Riviera McCollum has a diverse work experience in the field of social media and yoga instruction. Riviera started their career as an External Affairs Intern at Christopher House in 2015. Riviera then worked as an Account Planner at Midnight Oil Advertising and as an Anheuser-Busch Ambassador at Neato (Agency) in 2015 and 2016, respectively. Riviera then joined KELLY SCOTT MADISON, where they held various roles such as Associate Media Planner, Media Planner (Jimmy John's Account), and Integrated Media Planner. Riviera worked in these positions from 2016 to 2019. In 2018, Riviera also worked as a Yoga Instructor at CorePower Yoga. Riviera then moved on to Essence of Life, where they worked as a Yoga Instructor and Social Marketing Manager from 2019 to 2021. Riviera continued their yoga teaching career at Y7 Studio from 2020 to 2021. In 2019, they also worked at Havas Media Group, serving as a Social Media Supervisor and Associate Director, Paid Social. Most recently, Riviera joined TPN in 2021 as an Associate Social Marketing Director and is currently working as the Social Media Director for the company. Additionally, in 2022, they joined Move Therapy and Wellness as a Yoga Instructor.

Riviera McCollum obtained a Bachelor of Science (BS) degree in Advertising, with a Media Sales and Public Relations Certificate, from the University of Illinois at Urbana-Champaign from 2013 to 2016. Riviera also pursued a Psychology course at Dominican University from 2012 to 2013. Additionally, Riviera McCollum holds certifications as a Facebook Certified Media Buying Professional and a Media Sales Certificate.