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Niklas Karvonen is a seasoned Key Account Manager with extensive experience in retail and digital marketing, currently managing retail sales for Toyrock Oy since August 2022. Prior to this role, Niklas held key account management positions at Sanoma Pro, focusing on Oppi&ilo's retail and wholesale business, and at Sanoma Media Finland, overseeing media sales across various channels for both domestic and international accounts. With a strong background in product management and digital advertising development from previous roles at Ilta-Sanomat and Helsingin Sanomat, Niklas possesses a solid foundation in business strategy, customer relationship management, and sales execution. Educational credentials include a Master's in Business Marketing from the University of Oulu and a B.Sc. in Global Marketing Management from Averett University.