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Martin Netinder is an accomplished executive with extensive experience as Group CEO of Toyrock Oy and Ilmapallokeskus Balloon Center Oy since July 2023, where both companies excel in the toy and party supply sectors. Martin also serves as Managing Partner at Netinder Group AB, focusing on growth and culture for brands and retailers, alongside board positions at Inuheat Group AB, Newtrims International AB, and PackBud Nordic AB. Previously, Martin held senior managerial roles at Addnature, Internetstores, Elevenate, and Peak Performance, driving international expansion, business strategy, and operational efficiency across various markets. Martin holds a diploma in International Business and Marketing Strategy from Eductus Business School and a lieutenant rank in Military and Strategic Leadership from Försvarshögskolan.