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Dan McGranahan has extensive experience in business consulting and marketing, currently serving as the CEO of Icon 1 Agency since January 2001. Under Dan's leadership, the agency specializes in brand development, talent management, and engaging with digital and social media within the realms of sports and youth culture. In addition to this role, Dan has been the Director of Media, Marketing, and Digital for Toyota of Escondido since January 2015. Between 2014 and 2017, Dan co-hosted and produced a drive-time radio show on ESPN AM 1700, which later transitioned to a Facebook Live format on Transworld MX's popular social media page, where interviews featured prominent figures in racing and action sports.