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Baris Erdim has extensive experience in the automotive industry, currently serving as the Information Systems Director and CIO at Toyota Türkiye Pazarlama ve Satış A.Ş. since December 2001, where previous roles included Sales Director, Marketing Director, and Marketing Group Manager. In April 2024, Baris took on the role of Digital Transformation Head at Abdul Latif Jameel for ALJ Mobility, Global. Baris began a career as a Software Engineer at Ford Otosan A.Ş. in 2001. Educational foundations were established at Orta Doğu Teknik Üniversitesi, with studies spanning from 1993 to 2000.