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Sam Coles currently serves as President at Toyota Material Handling International, having held the position since April 2021, following a tenure as Vice President International for the ALOMA Region. Prior to this role, Sam Coles was with Toyota Material Handling Europe from July 2014 to April 2021, where responsibilities included Senior Vice President and Chairman of the SME Network, and SVP Europe, VP Marketing and Sales, overseeing regions such as South Europe. Previous positions include European Sales Director at Toyota Material Handling Europe from 2012 to 2014, Commercial Director at Toyota Material Handling UK from 2007 to 2012, and Sales Director at BT Rolatruc from 1989 to 2007, along with various sales and operational management roles.

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