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José María Gener Martínez has a strong background in sales and management. José María started their career at BT España in 1995 as a Sales Director, where they worked for 11 years. In 2006, they joined Toyota Material Handling España as an Integration Project Manager and later became the Sales Director until 2015. From 2015 to 2021, José María served as the Managing Director of Toyota Material Handling España. Since April 2021, they have taken on the role of Vice President of Sales & Marketing at Toyota Material Handling Europe.

José María Gener Martínez holds a Master of Business Administration (MBA) degree from Esade. José María also has a degree in Industrial Engineering from ETSEIB - Escola Tècnica Superior d'Enginyeria Industrial de Barcelona, with a specialization in Industrial Organization.