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Lilach Cohen is a seasoned professional in user experience and media management, currently serving as a User Experience Manager at Toyota Israel since January 2024. With extensive experience in the media industry, Lilach has also held the position of Media & Project Manager and Digital Account Manager at Lametayel since January 2018. Previous roles include Media Planner at Union Media Israel Ltd. from September 2016 to February 2018. Lilach holds a Bachelor’s Degree in Business Management with a major in Marketing & Advertising from Ono Academic College, obtained between 2013 and 2016.