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Mark Loader currently serves as the Manager of Value Chain Innovation & eCommerce at Toyota (GB) plc, where responsibilities include overseeing direct-to-consumer channels and leading the establishment of a new Value Chain Innovation team. Previously, as Manager of Service Programme Products at Toyota, Mark identified underutilization of roadside assistance programs and conducted a comprehensive analysis to enhance revenue potential. Mark’s experience spans over a decade at The AA, where roles included Business Manager, overseeing strategic partnerships, and Senior Claims Negotiator, managing complex insurance claims. Earlier in the career, Mark held the position of Special Constable with Hampshire Constabulary, focused on community policing and fostering positive relationships with residents.