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Belalia Amine is an experienced marketing professional with a focus on digital and CRM strategies, currently serving as Directeur Marketing at Toyota Du Maroc since June 2011. This role encompasses overseeing all digital and CRM activities, managing customer satisfaction, and developing a customer-centric culture. Belalia has held several senior positions within Toyota, including Chef de produit Senior for Passenger Cars and CRM & Digital Manager, and has been pivotal in launching the company’s new website and the first iOS app for the sales team. Prior to Toyota, Belalia gained experience at LMS ORH as a Junior Consultant, Coca Cola as a Commercial Project Assistant, and Médiation as a Project Assistant, along with earlier roles in customer service. Belalia holds a Master's degree in Marketing from Ecole nationale de commerce et de gestion - Settat, attained in 2011.