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Jorge Yáñez is an experienced professional in the automotive and technology sectors, currently serving as Subdirector de Representación de Mercado y Desarrollo de Distribuidores at Toyota de México since August 2016, after progressing through various roles including Gerente Nacional de Representación de Mercado y Desarrollo de Distribuidores and Subgerente de Representación de Mercados y Desarrollo de Distribuidores. In this role, Jorge Yáñez focuses on the growth of the Dealer Network, ensuring compliance with brand standards and operational performance. Prior to Toyota, Jorge Yáñez worked at Urban Science as a Manager from October 2012 to August 2016, where expertise was applied in measuring retail networks and identifying market opportunities for Toyota and Hyundai. Additionally, from October 2006 to October 2012, Jorge Yáñez served as a Software Engineer at Softtek, contributing to the Penske Logistics account both in Mexico City and on-site in Ohio. Educational background includes a degree in Software Engineering from Universidad Tec Milenio and studies at Tecnológico de Monterrey.