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Hugo Vargas Pineda is an experienced pricing manager currently at Toyota de México since March 2014, where responsibilities include developing pricing strategies for successful product launches in the Mexican market. Prior experience includes a role as a pricing specialist for Nissan Mexicana S.A. de C.V., focusing on competitive product strategies for Mexico and Latin America, and a position at BAJA SAE designing and testing braking systems. Hugo began their career as an administrator and mechanic assistant at SERVICIO 20 DE AGOSTO, enhancing customer service and operational efficiency. Hugo holds a degree in Administrator Mechanical Engineering from the Universidad Instituto Tecnológico de Estudios Superiores de Monterrey and completed further education in high performance internal combustion engines and engine design at the Facultad de Ingeniería de la Universidad Reggio Emilia in Italy.