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Ariadna Cuesta is a seasoned marketing professional with extensive experience in the automotive and financial services sectors, currently serving as Marketing Product, CRM, Sales Sr Manager at Toyota de México since April 2022. Previous roles include Digital Marketing & CRM Manager at General Motors, Marketing Aftersales at BMW Group Mexico, and Head of Marketing and Public Relations at Escuela Bancaria y Comercial. Notable achievements include strategic project management for loyalty programs at American Express, innovative marketing initiatives at Mastercard, and successful branding campaigns at HSBC and Ford Motor Company. Ariadna holds a Bachelor's degree in Marketing with a minor in Psychology from Tecnológico de Monterrey and has furthered education with certificates from Harvard Business School and various digital marketing programs.