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Matt Colleran

Genius Of Play Ambassador at Toy Industry Association

Matt Colleran is an experienced marketing professional currently serving as the Head of Marketing & Creator Partnerships at Braid, a venture-backed start-up in the creator economy space. Previously, Matt has held notable positions including Genius of Play Ambassador for The Toy Association, Founder and President of Generation JRK Games, and Founder of Generation JRK Consulting, where expertise in marketing strategy and branding was leveraged. Matt has also worked as CCO/CMO at Clamour Co., focusing on influencer marketing campaigns, and held various roles at Hasbro, leading the marketing strategies for multiple successful brands. Matt holds an MBA in Marketing from Boston College's Carroll School of Management and a BA in Business/Managerial Economics from Boston College.

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