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Anna Smith is currently the Head of Industry Partnerships at Tourism New Zealand. Prior to this role, she was the Partnership Manager - Domestic at the same company, and before that, she worked as the Marketing Manager - Customer Growth at AIA. Anna also has an extensive background in the tourism industry, having held various roles at STA Travel including Product and Marketing Manager, Acting Country Manager, and B2B Marketing and Product Executive. She started her career as a Marketing Intern at Telegraph Events Ltd. Anna holds a BSc in Psychology with Studies in Europe from the University of Kent, where she also worked as a UCAS Guide. She completed her secondary education at The Dixie Grammar School.