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Jeffrey S. Y. serves as the Business Partnerships Executive at Tourism Ireland, focusing on building relationships with US travel trade partners to enhance sales and growth in leisure, golf, and outdoor segments. Previously, Jeffrey held the position of Manager of Residences Marketing at Mandarin Oriental Hotel Group, overseeing developer marketing programs for luxury residences. As the Senior Global Tourism Sales Manager at the Philadelphia Convention & Visitors Bureau, Jeffrey managed teams across multiple countries to develop annual travel strategies that significantly increased overnight tourism. Early career roles include International Tourism Sales Manager at Valley Forge Tourism & Convention Board and various marketing and public relations internships. Jeffrey holds a Bachelor’s of Arts in Psychology and Communication from Villanova University and studied abroad at the University of Melbourne.