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David Boyce has over two decades of experience in the tourism industry, currently serving as the Head of Business Events at Tourism Ireland since January 2002. In this role, David Boyce leads the Emerging Markets & Business Tourism division, focusing on strategic partnerships and promotions in the Middle East and Asia. Previously, David Boyce held the position of Executive Vice President for Advertising and Communications in the USA, managing a $6 million annual budget for media creation and buying. Prior to joining Tourism Ireland, David Boyce was the Director for the USA at the Northern Ireland Tourist Board from June 1992 to December 2001.