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Carolin Scharny is a seasoned marketing professional with extensive experience in various industries. Currently serving as a Senior Marketing Executive at Tourism Ireland since June 2019, Carolin previously held roles at Cathay Pacific Airways as a Marketing Communications Executive and Officer, where contributions were made to marketing and PR activities in Germany. Earlier experience includes roles as a Junior Business Development Manager at F.A.Z.-Institut, managing major events, and an internship in product management at Lufthansa, focusing on inflight communication. Carolin also has a background in international collaboration through an internship with UNAIDS, organizing forums in Latin America. Educational credentials include a Master of Science in Marketing & Creativity from ESCP Europe, a Bachelor of Science in International Business Administration from Northeastern University, and a Licenciatura in International Business Administration from Fundación Universidad de las Américas Puebla, complemented by a certificate in Total Quality Management from Fudan University.