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Barbara Wood is an experienced marketing professional currently serving as the VP Consumer Marketing USA at Tourism Ireland since May 2004, overseeing consumer advertising and marketing activities across the Western US region and nationwide. Previously, Barbara held several managerial roles within Tourism Ireland, including responsibilities for the Spanish and Northern European markets, and played a significant role in establishing a new hub office in San Francisco. Barbara's educational background includes a Bachelor of Arts in Politics and Spanish from University College Dublin, along with various advanced management and marketing qualifications from prestigious institutions.