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Stuart Fyfe is an accomplished PR professional with extensive experience in the tourism and travel sector. Currently serving as PR Manager for UK & Northern Europe at Tourism Australia since June 2018, Stuart is also the Co-Chair of the Tourism & Travel Group at the PRCA since May 2021, focusing on enhancing industry standards and practices. Previously, Stuart held the position of Senior Account Director at Rooster PR, leading communications for global clients in tourism and transport. Stuart's freelance work includes providing PR consultancy for the Natural History Museum and engaging in publicity for various clients at 6dc Pty Ltd and New Holland Publishers. Early career experience includes a role as Publicist for the Sydney Symphony. Stuart holds a Bachelor of Communications in Advertising and Public Relations from Western Sydney University.