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Karen Spruill, MBA, is an experienced Sr. Research Analyst at Touchstone Research, specializing in the management and execution of qualitative and quantitative research projects since April 2020. Previously, as an Insights Strategist at Spiceworks from May 2017 to November 2019, Karen oversaw full-service market research engagements, crafting compelling narratives and reports aligned with client objectives. Prior to that role, Karen served as Community Market Research Manager at icanmakeitbetter, leading digital research projects and managing client branded communities from January 2014 to February 2017. Karen began a career in consumer insights as a Specialist at On Your Mark Research, where comprehensive strategies were developed utilizing various qualitative methodologies. Karen holds a B.S. in Management from Texas A&M University and an MBA in Marketing from St. Edward's University.